MARKOHOLICS
Technology, Dynamic QR Infrastructure

EQRGen

Marketing Strategy & GTM StrategyDemand Generation & Growth MarketingPerformance Marketing

The Architectural Problem

EQRGen, a dynamic QR code generator platform, was entering a market crowded with free, low-differentiation tools. The founders needed a GTM motion that could explain the value of dynamic, trackable QR infrastructure to SMBs and enterprise marketing teams, and a pipeline engine that could feed a small but fast-moving sales team.

The Autonomous System Deployed

Marketing Strategy & GTM Strategy

Built a category narrative around dynamic, editable, and trackable QR codes versus static alternatives, and sequenced launch across SMB self-serve and mid-market sales-assisted segments.

Demand Generation & Growth Marketing

Architected a full-funnel demand system connecting paid and organic intent signals to a structured SQL handoff process with weekly sales sync cadence.

Performance Marketing

Ran paid search and paid social campaigns with a CAC-led testing framework across more than 20 ad variants and three landing page templates.

Quantifiable Pipeline Outcomes

500Sales qualified leads in 90 days
50New customers closed
10%SQL to customer conversion rate
“We went from guessing at our positioning to having a pipeline number we could put in front of investors. Markoholics built the engine and stayed close enough to keep tuning it every week.”
Head of Growth, EQRGen
Visual Gallery
Demand funnel architecture
Paid search creative testing grid
SQL handoff dashboard
Landing page conversion variants
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Questions About This Engagement

EQRGen in brief.

What GTM challenge did EQRGen face?

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What results did EQRGen achieve working with Markoholics?

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Which Markoholics services were used for EQRGen?

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