EQRGen
EQRGen, a dynamic QR code generator platform, was entering a market crowded with free, low-differentiation tools. The founders needed a GTM motion that could explain the value of dynamic, trackable QR infrastructure to SMBs and enterprise marketing teams, and a pipeline engine that could feed a small but fast-moving sales team.
Built a category narrative around dynamic, editable, and trackable QR codes versus static alternatives, and sequenced launch across SMB self-serve and mid-market sales-assisted segments.
Architected a full-funnel demand system connecting paid and organic intent signals to a structured SQL handoff process with weekly sales sync cadence.
Ran paid search and paid social campaigns with a CAC-led testing framework across more than 20 ad variants and three landing page templates.