Snapmint
Snapmint, a non-banking financial e-commerce service, needed to scale customer activation across India while keeping acquisition cost and credit risk in line with NBFC underwriting standards. The market required a GTM strategy that could work across metro and tier-2/tier-3 cities with very different buying behavior.
Built a PAN-India go-to-market plan that sequenced metro, tier-2, and tier-3 city rollout against merchant partner availability and regional credit appetite.
Ran a multi-channel acquisition program across paid search, social, and app install campaigns with city-tier specific creative and offers.
Built activation and onboarding lifecycle flows to move new sign-ups through KYC and first purchase, reducing drop-off at the highest-friction step in the funnel.